Monday, April 19, 2010

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Walk around any trade or consumer show and you can collect a bagful of giveaway items all designed to promote. But look a little closer. How many really do an effective job? How clearly do they get a message across? Is the message sufficiently visible? Is the giveaway useful or unique enough that you would want to keep and use it? These questions and more need to be considered before jumping into the giveaway game.

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